My First Article on Print, talking about what i love wines and liquors. This is my first article, I’m supposed to write an article every two weeks. So my ideas is to include some of the wines tastings around town. This is going to be so great, and I’m going to continue it here with this blog.
This is going to be fun, join me and if you’ve got some suggestions let put into text.
Translation: I've been Blessed, Nothing in my life has come easily to me.
I’m Fermin Perez Jr. Born in Havana, Cuba. I have lived in Miami, Florida since 1980, since I have ventured and lived in Los Angeles, California and Bavaro, Dominican Republic. I have some traveling experience because of the my job mostly, visiting beverage manufactures, conventions, client and a little of personal traveling as well.
I have many things I cherish in my life like spending time with my wonderful and talented wife and my daughters..family and friends are an important part of my life. Fishing is most definitely one of my most favorite past times.
I’ve started with this blog/website as a pass time, where I will share some of my business experience in the most part but still try to keep a log of some of my great moments.
There is much to be learned by this great adventure… join me I hope we can all learn from these experiences
Got your Beverage Brand sold outside of USA? Here is what you may encounter.
First of all congratulations, you are now an international company. Now that you have a buyer you need to start working on making sure you are protected. It’s Important to not rush this process, most inexperienced Brand owners will have to pay more for trying to push the brands to get registered and pass Sanitation(Similar to FDA). Don’t be afraid to ask the distributor what needs to be done or have him refer an Attorney or Company that can guide you through the process. In any event here are some quick notes, I hope they are helpful.
You will most likely need the following information:
1. Certificate of Free Sale
2. Technical Sheets of Formulation of product (does not need specific volume but ingredients will be a must)
3. International Shipping codes, and shipping technical sheet
4. Copies or your Labels in USA and formulation approvals for country of origin. (Technical Sheet may cover this)
Trademarks: You will need to Start this as soon as you can! You need to own the Trademark and then assign the to the distributor or distributors by area, like cities, state, provinces etc…
Trademark usage needs to be clear in your agreement with importer/distributor like the use of logo’s on T-shirt, website, social media, etc…
Know your cost clearly as well as calculating the import taxes and other logistics cost. There have been times that after reviewing the fee’s,Taxes and shipping it did not make sense to try to even open that market. You could just price yourself out with so much cost at the end of the day you need to be competitive.
Territory Assignments: Always try to give less and let then earn more territory as they grow with you. It’s always easier to add more areas than to take away.
Local/Jurisdiction Licenses/Permits: make sure you have copies of these from your importer / distributors. Verify dates and information for accuracy its important that you are working with a company that has proper documentation for your protection.
Sanitation: Similar to USA FDA most countries have this process, you will need to send an amount of product to get check and clear that process first. Do not some countries may not ask for it upfront but will once you do your first shipment. I have always tried to take the step and send some samples like 10 case so if they have issues they can start finding solution before you send a full container.
This is a very detailed process and I’m just covering it with a broad brush, it’s always important to get educated read and ask lots of question or hire someone who knows what they’re doing.
By:
Fermin Perez Jr.
HP Global Brands, Inc. Miami, Florida.