This show is for brands to show off to Professional Bartenders, some owners and very few distributors. If you’re a brand owner and are attending this show to find a distributor, you will have a hard time. Also keep in mind this show is in the west coast and so will your visitors.

I do however recommend the show to brands that need an extra push and already have distribution in the west coast. Lots of Bartenders there, show then how to make drinks with your liquor and have some fun, cause they are there to have a lot of fun!!

I’ve had some success in the past finding distribution here, but don’t expect the any of the big distribution houses to be here.

Last Year my friend Dave Elger from Hot Mixology which air on Fox business network got together a few brands and created a aisle of liquors brands, which i found it a great add on to the show. I hope they make him a regular and make it a bigger part of the Bar and Night club event because it will may bring in more brand owner and brokers like myself to the show.

From Nightclub and Bar 2011, posted by Fermin Perez on 3/10/2011 (3 items)

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This was my First time to South Africa and a long one 16 day trip. The Trip took place at the same time the FIFA world Cup took place in 2010 so its was extra special sales call with perks. The 18 Hour flight to Johannesburg was not the easiest to do especially that a 6’9″ basketball player was going to visit his family in SA and was sitting next to me.. (good thing for the sleeping pills)

Once I Arrived it all got amazingly better, our Clients, Partners, Importers for South Africa are just the most gracious and happiest people i have ever meet. Recommendation, sit in the back seat if traveling somewhere where the steering is on the opposite side… why?! Cause you keep hitting the brakes and they don’t work, cause your not driving.. boy that happened to me a few times…not that our guide was a bad driver.

We immediately started visiting some of the local stores which we been selling our products just to get my feet wet while we waiting for partner to get in From Colombia. We Mostly Chain stores which we had already receive a approval from their headquarters to start selling directly to manager at all Tops supermarket liquor stores.

We also began structuring a sampling program and spiff program to kick off sales with our new distributors. We had our Training and we were off to great start.

Johannesburg, South Africa Market as I saw it… was really into the liqueurs or at least the places i went were really into it. We were there to sell Frozen shots and lots of then, everyone was so nice I felt that if I rented a van and went door to door to every liquor store everyone would at least purchase one case of my product. That would take us 2 months to do, its a big territory to cover and we got there in the mist of the world cup.

Apart from our main goal was to educate our importers on our products and what we believe was the best way to sell and launch our Frozen shots. We had meeting with all sorts of marketing firms which consistently said the and had the same strategies we had. So we began structuring our campaign, before you know it we had to move on. We had  planed to visit Cape Town and ride with some of the Sales Reps of our distributors and see our first world cup game.

We had a great time and being at the World Cup in South Africa was definitely memorable.
From South Africa, posted by Fermin Perez on 6/04/2010 (30 items)

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