Fermin Perez has years of front line management and entrepreneurial experience, founded and been involved in the development of several Beverage Sales and Distribution companies importing beers from Central America. Also negotiated contracts and agreements with SAB Miller, Zephryhills, Nestle Waters, Perrier, San Pelegrino, Coca Cola and private label wines. Launching a clone product of Corona beer called Cantina Cerveza and a RTD/Frozen liquor shot world wide. Most recently the building of HP Global Brands, Inc. a Consulting, Brokerage and Development company.
Introducing and developing a broad range of national brands to major chains including, but not limited to, Walgreens, Kmart, Walmart, and Home Depot has given him a solid foundation for launching Brands in Domestic and International markets.
My experience is not limited to the beverage industry. Have also built company strategies and coming to market launches, for Law Firms and Real Estate industries. Early adopter in the rapidly growing cell phone business in 1995 and was instrumental in several start-up retail operations on both the East and West Coasts, USA.
Also was COO and VP of sales for World Frost and have been the principal negotiator in the development of all World Frost’s Domestic and International partnerships with its imports in South Africa, Canada, Slovenia, United Kingdom, The Netherlands (EU Exclusive Distributor,) Colombia, and the USA territories. Additionally, successfully sold stock and company to new group investors.
Currently working on the launch of newest product line Tony in Shape Sugar Free Mixes to export and Distribute Nationwide.
I’m Always available as a consultant or just to get another prospectus on your current product or services.
Specialties
Florida Licensed Liquors Brokers, Brand Building Regional and Internationally, Business Development for the Beverage, Wine and Spirits industries.
Experience
President
HP Global Brands, Inc.
HP Global Brands, Inc. is a innovative movement to bring brokers, sales innovators and Manufactures together from all part of the world. We are brand builders, from concept to creation. We can also be hired as consultant for private labels brands and launching strategies.
H & P Global Brands, is a recognize Manufacture, Importer, Exporter of Quality Wines, Spirits and Beverages. Distribution Channels in Dominican Republic, Canada, South Africa, Caribbean and USA. We are building strategies to promote and market products effectively in diversified cultures and countries around the world. We believe in our brand and invest along side our partners in the development process of brands.
Each Brand is carefully studied and strategies are built for its success in its new territories. Being a boutique Brand company helps us be more dynamic on our marketing campaign and focus on what’s working.
Currently Own and Manufacture Tony In Shape products. Sugar Free Margarita, Sugar Free Mojito and Sugar Free Strawberry Daiquiri
24/7 A LAW FIRM, P.A.
Business Development Consultant / March 2011 – Present (9 months) Miami/Fort Lauderdale Area
24/7 A Law Firm, P.A., is a full service law firm. Legal representation includes services such as prosecuting and defending foreclosures on single family, multi-family and commercial real estate, representation of the creditor/debtor in bankruptcy matters, evictions, trial work on contested matters, and legal opinions. Our services also include representation in personal injury matters including but not limited to slip and fall, serious car, motorcycle and trucking accidents.
All World Title, Corp.
Business Development / Privately Held; 1-10 employees; Real Estate industry
January 2010 – Present (1 year 11 months)
Tres Esquinas Rum, www.tresesquinasrum.com
Business Development / January 2010 – March 2011 (1 year 3 months)
Apollo S.A.
Business Development, Marketing, Distribution
Consultant / Privately Held; 1-10 employees; Wine and Spirits industry
January 2008 – February 2011 (3 years 2 months)
Manufacturing Company in Colombia, Production Quality Control, Design Packaging, Sales and Marketing Medellin Colombia.
World Frost Inc.
Chief Operations Officer / VP of Sales /Privately Held; 1-10 employees; Wine and Spirits industry
January 2008 – January 2011 (3 years 1 month)
Building Network of Sales Agent across United States and South America for distribution of New Liquor Brand. Set up Team for Marketing off and on premise accounts. Built Budgets for Territories and distributors by area and depletions estimate. Established distribution agreements and open new distributor channels internationally Canada, Mexico, South Africa, EU, Colombia and in the domestic markets Tennessee, Colorado, California, Nevada and Florida. (working on many other states and countries)
Cuba Beverage Company
VP of Sales / January 2008 – January 2009 (1 year 1 month)
Brand Management in South Florida, Caribbean and Central America. Marketed and branded awareness for south Florida with low or no budget. Negotiated and opened distribution in local Chain stores such as Navarro Discount, Walgreens and Sedanos. Supported Negotiations with Sam Club and Whole Foods. Implement Strategies for opening and managing Caribbean and South American Market. Negotiated Territory Rights in Countries such as Costa Rica, Panama, Dominican Republic, Bermuda Islands, Antigua and a few others.
Bev-Co
General Manager / Owner -March 2003 – December 2008 (5 years 10 months)
Distributed Beverage brands like Zephyrhills, Perrier, San Pellegrino, Agua Panna, Rockstar Energy, Red Bull, Coke, Pepsi and many others. Established Distribution in Chain store such as Walgreens, Sedanos, Navarro, independent Supermarket, Mini Market, restaurants and gas stations. Imported Beer from El Salvador “cantina beer” a mock up of Corona beer, Distributed and marketed the brand in South Florida.
- did other various business..
like having a Restaurant in South Florida intercoastal which is what lead me into the Beer Business which then lead me to Beverage and finally to Liquors and Wines…
Some time before then i had my share of the technology business, I was at the forefront of the Cellular Phone movement, with companies like Verizon Wireless, Nextel, Sprint. Also being Awarded for highest volume sales in South Florida Region by Verizon Wireless.
Ohh yeah, and my first ever job was cutting grass!! yep did that too!